When is a blog successful?

We create a blog ten times a year, we place it on our website and it is a regular item in our newsletter which is also sent ten times a year. A blog is successful for us when it is widely read and shared and when people respond to it.

What is a good blog topic?

Option 1: we usually let the blog topics depend on customer questions that have come up in the past month. This gives us something current to write about.
 

Option 2: when there are no good blog topics from questions, we have another source: professional newsletters. We save these newsletters with interesting blog topics in a folder called “blog inspiration”. These are topics we would like to delve into further. By then writing a blog, our knowledge is also enriched.

How do we ensure the blog is actually read?

Topic
We look for a topic that appeals to our target audience and also fits our company. In our case, often ICT related.

Title
The title of the blog post is important. If it is not interesting enough, readers will not click through. The title must appeal to the reader. Something they benefit from, something that makes them better, wiser, or for example something funny.

Introductory text
Because we promote the blog in our newsletter, the piece of introductory text also influences the click-through rate.

Measuring is knowing and improving 
We measure how many readers click through from the newsletter. We measure how many website visitors click through from the homepage. We measure how often a blog post is shared on social media. This way we can learn about which topics appeal to readers and which do not.

5 advantages of business blogging

1. Sharing knowledge: our readers become smarter and more successful
2. Building loyalty: by sharing knowledge, by giving something away, loyalty arises. Readers want to do something back (reciprocity arises).
3. Increasing brand awareness: because we share knowledge about job-related topics, we are seen as specialists. Because the blog is shared, we also come into view of future customers. This contributes to our branding.
4. Link building: the blogs are also mentioned on other websites, with a link to our website. We didn't ask for that, it happened naturally. This is very good for the value of our website.
5. Findability: by writing blogs about certain topics that do not normally appear in our product and service package, our website is still found on those words in search engines; this is also good for our SEO. Content is king!

Do you also want a blog on your website? Or do you want to send email newsletters? We are happy to help you with more success on the internet! Contact Sonja