I'm going to Ibiza... and Google knows it too!

13 June 2017

How does Google know where I want to go on vacation?

When you visit a website and fill in details, they are stored in a cookie on your computer. This tells the "internet" who you are and allows targeted offers to be shown.

I'm going to Ibiza... and Google knows it too!

You are triggered by cheap prices, but you must first fill out the form: number of people, duration of the trip, and departure date, and then the price often disappoints. So you keep searching. You probably last, like me, a few hours on a Saturday night, once more the following evening, and then comes the moment you actually don't enjoy it anymore. You stop and decide to look further next weekend.

And then... when you want to look something up on the internet, on Facebook, in your Gmail, on nos.nl and nu.nl, suddenly you see ads for cheap trips to Ibiza everywhere. Do you recognize that? You have to restrain yourself from clicking on the ads; after all, you are busy with other things than looking for a trip, but the price and the pictures are so tempting.

The ads are specially made for you!

 

How does Google know where I want to go on vacation?

Advertising in this way is called remarketing. When you visit a website and fill in details, they are stored in a cookie on your computer. This tells the "internet" who you are and allows targeted offers to be shown. Do you also have a website and does 98 percent leave it again without ordering or reserving? Do you want to reach people at the moment when the chance is highest that they will proceed to a purchase?

Call us and use remarketing: the most effective and targeted form of online advertising!

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