What is content marketing?
18 May 2017With Content Marketing, you provide the right content for a well-defined target group in the right place at the perfect moment with the goal of attracting, engaging, and prompting this target group to (inter-)action.
With Content Marketing, we want our relevant content to be valued, created, and shared so that it reaches the right audience.
On the internet, we find more and more information and we determine for ourselves what is interesting to us, what we believe, who we want to do business with, and what we are going to use. We find it very important what others think of it, think about it, or experience. We rely on the opinions of others.
It goes without saying that Social Media plays an important role in this, because a lot of information is exchanged here that we see as "neutral", while we increasingly disbelieve in advertisements from advertisers, for example.
Content Marketing is not the same as selling!
The target group is central!
What Content Marketing is mainly about is communicating, providing information to your target group that is useful to them, that they can use, that makes them better, smarter, or happier. You build loyalty, appreciation, and authority. It is therefore not the intention to hold sales pitches or post offers.
Why content marketing?
- To attract (new) customers by creating interesting and valuable content
- It improves the relationship with your customers
- It ensures a good reputation
- Your (content) reach becomes larger
- Provides more visitors to your (corporate) website
5 Tips for Content Marketing
- Listen to your target audience
- Talk to your target audience
- Know your target audience (what they feel, what they think, and where they are)
- Provide a CTA (Call to action) in your content (prompting the reader to do something)
- Ensure that the content is easily found in search engines
