Data provides knowledge!

Data integrity is becoming increasingly important given the growing amount of data in organizations. Do you see the value of your data? Does this also give you more insight into your business operations and can new trends in the market be discovered or can you come up with new business models? When the quality and reliability of the data is good (the data is integral), you can use it smartly to work more effectively!

Combining data from systems

Unfortunately, data is recorded in multiple systems, making it increasingly difficult to clarify your customer. In the accounting package there are administrative contacts, in the CRM there are the contacts of the salespeople. The contacts from the email newsletter are maintained by the marketing department. Are these also in the CRM? Are subscription changes recorded in the CRM?

Which data is integral?

Are the data substantively correct, consistent, and stored completely. What is the source from which the data comes? Is the data up to date? Processes, systems and databases are needed to ensure that the data recorded and used meets the right criteria.

Link systems together

In many companies data integrity is not in order. The same data is often stored multiple times in multiple databases. This leads to duplicate entry and risk of polluted data. Is the CRM data leading or the data from the ERP system? Do the right people receive the right email? Are systems linked together? By linking systems together it becomes possible to handle data more smartly and the data can be better analyzed.

Do you want to know how we can help you with this? Contact Sonja van Breen.