Avoid fully AI-generated content

Google values original content that is unique and meaningful to visitors. If content is solely generated by Artificial Intelligence (AI), it won’t be appreciated. This type of content is often not unique, as it’s based on existing online information. While it may be tempting to rewrite existing info using tools like ChatGPT, Google will be stricter about this.

Penalty for SEO-only content

Websites optimized mainly for search engines and not for user experience will be penalized. These pages often lack valuable content for visitors and will drop in rankings. It’s crucial that content focuses on user needs—not on manipulating search engines.

How to create great content? 8 tips to keep in mind

• Provide original, unique content.
• Offer a complete description of the topic.
• Share interesting insights beyond the obvious.
• If your content is based on other sources, avoid copying or rewriting—add extra value and originality.
• Create a page title that summarizes the content usefully.
• Build pages worth bookmarking or sharing with a friend.
• Ensure your pages offer more value than others in search results.
• Position yourself as an authority in your field.

What should you write about?

Understand what your audience truly cares about. While AI can help shape or support your text, it should only enhance—not replace—original content. What does your audience want to know? What questions do they have? What problems are they trying to solve? What questions does your support or sales team receive?

Gather and bundle these questions. By creating pages that answer them, your content becomes relevant and valuable to visitors.

Technical setup and links also affect SEO

Besides content, technical aspects of a website matter for visibility. The site should load quickly, and headings should use H1 and H2 tags. Use proper Meta titles and Meta descriptions. Internal links help users find information easily. External links to your pages add value. 

We build effective websites

We build websites with the right technical setup for optimal visibility.