What is a Case?

A case, or case study, is a detailed description of how your product or service helped a client solve a specific problem. Think of: the situation before collaboration, your approach, results achieved, and client quotes. 

Unique and Helpful Content: Content is King

Case studies are unique content that often contain relevant keywords. They perform well in search engines, especially if they meet the E-E-A-T(T) criteria. Google values content that is not only informative but also genuinely helpful and trustworthy. 

E-E-A-T(T): The Pillars of Reliable Content

1. Experience
   Write from personal experience or test products/services yourself. This makes your story more credible.
2. Expertise
   Demonstrate your professional expertise, for example through cases, whitepapers, or collaborations.
3. Authoritativeness
   Build authority via reviews, relevant links, and collaborations. Let others “talk” about you.
4. Trustworthiness & Transparency
   Be open and honest about your approach, results, and identity. Provide sources and clear contact information.

Practical Tips for Strong Case Studies

• Use real numbers and results.
• Add client quotes (with permission).
• Make it visually appealing with photos or charts.
• Ensure logical and clear structure.
• Optimize for SEO without forcing the story.
   

Conclusion

Case studies are more than marketing material — they are proof of your value. Combined with E-E-A-T(T), they form the foundation for a strong, reliable online presence. So, do you already have cases on your website? If not, this is the perfect moment to start. Check out our cases.

Looking for a web partner to refresh your website? We would be happy to discuss the possibilities. Feel free to contact us, we are happy to assist!