In this case, we show how we helped De Nieuwe Veste transform its online presence and focus on prospective students.
 

Challenge

A year ago, De Nieuwe Veste faced the challenge of a website designed for multiple audiences, including students, parents, and primary school pupils from Groups 7 and 8. The changing needs of the target groups and the introduction of a new internal system for students and parents made the website less relevant for existing audiences. De Nieuwe Veste now wanted to specifically target students from Groups 7 and 8 through the website and also needed a more modern online appearance.

Our Solution

We worked closely with the designer and communications strategist, Sander van Eijk from Opmerkzaam, Coevorden, to create a sleek and professional design that reflected the core values of De Nieuwe Veste. It was also important to make the website user-friendly for young visitors. The target audience wants to identify with the website and engage interactively.

What Does the Target Audience Want?

For the target audience of Groups 7 and 8, recognition and experience were essential. The website needed to be inviting, contain minimal text, and above all create a sense of welcome and personal contribution. Since each student at De Nieuwe Veste is unique, the website had to reflect that.

What Do You Choose?

The homepage can be customized for the visitor. They can select a favorite color, which changes the buttons on the homepage according to their preference. This way, new students are engaged with the website and literally add color!

Two Locations with Unique Features

Although the target audiences of the website have been simplified, it needed to be clear that De Nieuwe Veste has two locations, each with its own specialties and characteristics. By integrating different options on the website, visitors can choose their own path.

How to Engage the Target Audience?

Research on the target audience showed that students are primarily visually oriented. Therefore, we use large images, videos, and prominent headings above the text to facilitate navigation through the website. Using peers in images creates identification and reinforces the message.

Many Features

The new website includes various features, including a video header, calendar, news, interactive elements for the target audience, an extensive menu, separate management for the two locations, customizable blocks, a training module with registration options, a knowledge base with downloads, a digital school guide, and much more. All pages are easy to manage thanks to the user-friendly CMS Live.

Conclusion

De Nieuwe Veste has undergone a digital transformation that has turned the website into an interactive and engaging hub for prospective students. The design, usability, and rich functionality allow De Nieuwe Veste to stand out in the digital world and offer young visitors a unique online experience.

If you are looking for a partner to transform your online presence, we are ready to collaborate and achieve your goals. Contact us today for more information.