A WordPress website for two target groups
For Candor, an independent insurance advisor from Emmen, we developed a new WordPress website that quickly provides both private and SME customers with the right information. The site is clear, matches Candor’s visual identity and offers plenty of space for content, helping visitors find their way more easily while strengthening Candor’s online visibility.
What was the challenge?
Candor’s old website no longer matched what visitors expect today. The look and feel were outdated and the structure offered too little guidance. At the same time, Candor wanted more room for content so visitors would be better informed and the organisation would become more findable online.
The challenge was clear: develop a website suitable for both private and business customers, present a lot of information in a structured way and ensure the site is easy to maintain.
What did the website need to deliver?
- A fast, secure and scalable WordPress website
- Clear navigation for private and business visitors
- A warm, professional look that fits Candor
- More room for relevant content and up‑to‑date information
- Answers to frequently asked questions
- Improved online visibility through SEO and GEO
How did we approach this?
We developed the website in WordPress using the Astra theme as a foundation. Through an intake session, we mapped out the target groups, core values and goals. We then built a logical structure in which private and business sections are clearly separated, product information is easy to find and contact options are prominently placed.
Candor writes the content themselves and went live last month with the private section of the website. Because it’s important to regularly update a website and add new content, we advised filling the business section while the site was already in use. This is beneficial for SEO and GEO, and also practical for planning and time constraints on Candor’s side. This allowed the website to go live sooner and Candor immediately benefited from the new site.
Why is content so important?
For Candor, improving online visibility was an important goal. Content plays a central role in this. By giving relevant topics, insurance information, news and frequently asked questions a clear place on the website, you help visitors move forward more quickly. At the same time, you increase the chance of being found through search engines and AI‑driven search environments. The website is therefore designed with attention to both SEO and GEO.
What is the result?
The result is a modern, user‑friendly website that fits Candor’s identity. Visitors find their way to relevant insurance information and contact options more quickly, while Candor can easily manage and expand content.
“During the process, we truly felt listened to. Not just to ‘build a website’, but to understand what we find important — and especially what matters to our customers. In the end, we’re not building the website for ourselves, but for the people who are looking for information, have questions or want to get in touch with us.”
– Wesley Koning, Candor
Want a website that works for your organisation?
Do you also want a website that provides clarity, offers space for content and contributes to your online visibility? We are happy to help you create a website that fits your organisation, target audience and ambitions. Get in contact with us today.
